TY  - BOOK
AU  - Frank Bradley
TI  - Marketing Management  Providing, Communicating and Delivering Value
SN  - 0-13-065343-8
U1  - 600 
PY  - 1995///
CY  - Prentice Hall Internationa (UK) Limited
KW  - Marketing-Management
N1  - TJ Press (Padstow) Ltd
ER  -